Bttr (pop-up)

Bttr’s pop-up reimagines classic factory architecture.

The two towering orange and white smokestacks extend from the outside into the inside where they become light fixtures, while the facade focuses on a round window into the retail space and other smaller windows for order and pickup.

*Location: e& MOTB, Dubai
*Size: 48 m²
*Status: Complete
*Date: December 2024

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